To undertake a literature review, chemical, biological, radiological Essay

To undertake a literature review, chemical, biological, radiological and nuclear terrorism threat (CBRN threat), according to th - Essay Example Like a big, soft jelly-fish it floats into our shell hole and lolls there obscenely All quiet on the Western Front† – Erich Maria Remarque Background With the advent of technological boom and availability of new resources, threats to the British army and other alliance are persistently growing. It is evident that the Al Qaida and correlated terrorist groups have uttered a stern attention in using CBRN. The events of chlorine gas attacks in Iraq have clearly indicated the potential seriousness of the threats. There is always a likelihood of asymmetric attack by terrorists utilizing chemical, biological or radiological weapons has become a reality. The augmentation in mass casualty terrorism and the mounting responsiveness that know-how is progressively more facilitating private performer to have admittance to extremely treacherous Chemical, Biological, Radioactive and Nuclear (CBRN) material has contemplated the issue of CBRN terrorism progressively more important policy question. This developing menace must be considered as a serious issue as it directs our awareness, vigilance, preparation, education and guidance strategies. It is imperative to understand how to deal with the complex risk due to the ambiguity connected with the menace (The Medical NBC Information Server). With the present scenario the successful execution and management necessitates synchronized efforts among stakeholders to influence possessions and proficiency to accomplish synergies in administrating the CRBN Threat. Protection necessitate a multi-dimensional approach. Abstract It is essential to recognize the growing need of awareness towards highly precarious Chemical, Biological, Radioactive and Nuclear (CRBN). It has emerged as a vital policy question. The issue encompass multiple factors and cognitive association between these factors is crucial to understand the preconditions of CBRN terrorism. Lack of appropriate database relating all the factors associated with CBRN ter rorism is the need of time. Aim of the Literature Review: The basic aim of the literature review is to recognize contemporary and budding concerns, strategies and approaches in meeting the requirement for CBRN issue, strategies devised to meet the medical associations and management, execution of the planning, security and challenges that are being imposed in front of Armies by chemical, biological, radiation and nuclear terrorism. Strategies must be devised to deal with the management of CBRN causalities. The review of literature is also essential to enunciate the need for training for developing equipped hands to fight with the causalities. All these factors reflect upon the economic burden on the nation's economic conditions. Research Questions: i. What is most likely of the terrorists using CBRN in near future? ii. What is the most likely agent that may be used by the terrorists to attack British Army? iii. What kind of training and Equipments are required to deal with CBRN atta cks? Keywords: CBRN- Chemical, Biological, Radiological and Nuclear, CW- Chemical Weapons, BTWC- Biological and Toxin Weapons, Incapacitating Agents, Nerve Agents, Contamination and decontamination, Detection and Identification, Weaponisation. Methodology: All the above mentioned key words were used to perform literature survey between January 2000 to April 2009. Introduction: War in any sense brings disaster for life. Human beings are being gifted with the

The Adoption Of Integrated Marketing Communications Essay

The Adoption Of Integrated Marketing Communications - Essay Example Integrated marketing communications is a marketing strategy that is extremely common-sense. IMC is an emerging concept. Therefore, it does not as yet have theoretical framework that is mutually accepted by all academicians or scholars. A number of scholars, however, are contributing to the building of a theory base. That is, in the rapidly changing advertising environment now found in many countries, there has been an inevitable calling for a more coordinated and systematized marketing communication concept and approach, which have often taken the form of Integrated Marketing Communications. Integrated marketing communications has been defined as a management philosophy (Stewart, 1996), an educational movement (Hutton, 1996), and a unifying business practice (Burnett and Moriarty, 1998), among others (cf. Stewart, 1996). These inconsistencies in defining and measuring IMC have prevented the development of a cohesive research stream in this area. In order to build on and extend previous research, we chose to adopt the original definition of Duncan and Everett (1993), who define IMC as "the strategic coordination of all messages and media used by an organization to influence its perceived brand value." The companies, who have adopted integrated marketing communications, use one strategy for everything instead of dividing communications into several departments. It is a re-invented marketing strategy and it must espouse two fundamental principles: 1. The first principle stipulates that marketers should view all forms of media, print, electronic equally. No precedence should be given to one form of media over the other, for example, to newspapers over television etc. Marketers should possess a totally unbiased and prejudice-free approach towards all form of marketing media. 2. The second principle that is a very important part of the marketing strategy is that the people responsible for marketing in every organization must approach all kinds of marketing media with a strategic approach and do proper planning in this regard. The background behind the emergence of IMC comes from three major areas. First, from the corporate or client side, an increasing competitiveness and higher risk in the marketplace brought about by aggressive activities by management's merger and acquisition group have been required simply to meet the consumer's increasingly diverse needs more successfully through a variety of new marketing strategies. Second, from the media and market side, weakening power of traditional marketing and advertising due to the rapid development of information technology has increased the search for more effective and cost-efficient methods in marketing communications. Third, from the consumer side, on-going changes and increasingly diversified consumer lifestyles have encouraged advertisers to develop more elaborate and quicker response communication disciplines. The traditional advertising media base has now been replaced with new forms of media. Thus, the companies now have to adopt new and emerging forms of